We're thrilled to share some exciting news from the Jubilee's HQ! Our very own founder, Ashley, was recently featured in Startup CPG's "Featured Founder" series.
Startup CPG is a vibrant community for emerging consumer packaged goods brands, and their "Featured Founder" series shines a light on the passionate individuals driving innovation in the industry. We were honored to be included and share our journey with their engaged audience.
In the interview, Ashley took us back to the very beginning, explaining the personal inspiration behind Jubilee's. Like so many parents, she experienced the daily challenge of trying to find genuinely healthy and appealing snacks and drinks for her own picky eaters. The flavored milk options on the market were often loaded with added sugars, and the "healthier" alternatives sometimes lacked the flavor kids truly enjoyed.
Ashley shared the highs and lows of bringing a new product to life, from perfecting our unique formulas (hello, secret veggies!) to navigating the exciting world of retail and connecting with parents who share our desire for better options. A core tenet of Jubilee's from day one has been our unwavering commitment to "no added sugar." Understanding the growing concerns around children's sugar intake and its impact on their health and well-being, she knew Jubilee's had to be different.
Ashley also gave Startup CPG listeners a sneak peek into what's on the horizon for our brand. While keeping some exciting details under wraps, she hinted at potential new flavors that will continue to delight young taste buds while staying true to our "no added sugar" promise.
Being featured on Startup CPG's "Featured Founder" series was a fantastic milestone for Jubilee's. It allowed us to share our "why," our journey, and our vision with a wider audience of industry peers and potential partners. We're incredibly grateful for the opportunity and excited to continue our mission of bringing delicious, no-added-sugar options to the kids' beverage aisle.
Stay tuned for more exciting updates from the Jubilee's family! You can check out the full "Featured Founder" interview on the Startup CPG website to learn even more about Ashley's inspiring journey and the story behind your favorite healthy kids' milk.