Our Story

Jubilee’s originated from a mom on a mission to find a drink she could feel good giving her girls. It needed to be healthy and delicious. She couldn't find what she was looking for, so she invented it herself.

Jubilee's wasn't born overnight.

It started when the drink's founder, Ashley Waldman, was weaning her daughter off breast milk. She had just watched a documentary about the addictive qualities of sugar, and knew she wanted options where this wasn't a strong factor.

To her surprise, the only options with low sugar had one thing in common: they tasted gross. Most of it ended up in the trash.

So, she spent 4 years researching, consulting her bev industry dad, and formulating the perfect recipe. The brand launched in the summer of 2024.

The result is a new kind of flavored milk that tastes like dessert, but that every parent can feel good about ... and of course... every kid will ask for it again and again.